WSpace
Visual Identity and Logo
W Space, a innovative business hub in Baku combining a business café with rentable event spaces, approached me to create a vibrant and versatile visual identity that would reflect their unique concept and appeal to young professionals and creatives.
The design concept revolves around the idea of a dynamic, multifunctional space that fosters creativity and collaboration. The ‘W’ represents both ‘work’ and ‘welcome’, emphasizing the dual nature of the space as a productive yet inviting environment.
I designed a bold, contemporary logotype that features a stylized ‘W’ enclosed in a square bracket. This symbolizes the contained yet open nature of the space, inviting users to ‘fill in’ the space with their ideas and activities. The ‘W’ is given prominence, while ‘space’ is rendered in a sleek, modern typeface.