Push30

Visual Identity and Logo

Push30 was founded in 2019 in Baku, Azerbaijan by a small team of young people whose aspiration was to revamp the fitness industry, stimulate fitness culture in the country and become a household name for fitness across Azerbaijan and beyond.

I designed a dynamic, modern logotype that combines sleek typography with a subtle nod to motion and progress. The ‘PUSH’ is rendered in bold, white letters, while the ’30’ is integrated seamlessly in a vibrant green, creating a visual push forward.

1
2
The design concept revolves around the idea of pushing boundaries and achieving breakthroughs in personal fitness. The number ’30’ in the brand name is incorporated into the logo, symbolizing the company’s 30-day fitness challenge approach.
6
6
4
4
8
8
10
10