About

I’m a graphic designer, educator, and author, sought after by clients ranging from multinational corporations to innovative startups.

My journey in the field of graphic design started in 2004 and by working on myself and gaining experience I started my professional career in 2009. I worked in different agencies as a graphic designer and art director. Since founding Rasul Hasan Studio in 2017, I’ve crafted visual identities and design solutions for brands across Azerbaijan and beyond, leaving an indelible mark on the country’s design landscape.

Services

Visual Identity Design: A brand’s visual language is its silent ambassador, building trust and recognition among customers, employees, partners, and stakeholders alike. Every project I undertake involves the meticulous creation or refinement of logos and broader visual identities, ensuring coherence across both print and digital media. I provide comprehensive design guidelines, including color palettes, typography specifications, and brand galleries, to maintain consistency and strengthen the brand’s presence over time.

Design Education and Consultancy: From leading workshops to authoring books on graphic design fundamentals, I offer insights that elevate brands and nurture emerging talent. My consultancy services range from focused video calls to in-depth site visits with detailed reports. I provide expert advice on enhancing your brand’s visual appeal, offer constructive feedback on existing concepts, and guide decision-making processes to align with contemporary design principles and Azerbaijani cultural nuances.

Literary Contributions: As the author of several books on branding and graphic design, including the latest publication “History of Graphic Design in Azerbaijan (1875-1990 | I Part)” I bring a unique perspective that blends historical context with cutting-edge design trends. My writing not only educates but also shapes the narrative of Azerbaijan’s design evolution on a global stage.

Community Building: Beyond individual projects, I’ve fostered Azerbaijan’s largest design-focused social media group (GDAZ / 2015 / with my friend and colleague Ziya Suleymanzade) and organized events like the Baku Design Festival (2022). These initiatives create platforms for knowledge exchange, networking, and showcasing the vibrant design talent within our country.

Notable Projects

Digital Platforms I’ve initiated and designed several influential digital platforms that have significantly impacted Azerbaijan’s design and cultural landscape:

– Muzzaz (2010)
– Target Magazine (2011)
– Azkataloq.org (2021)

These projects, along with my ongoing work and research, continually inform and enrich my practice, allowing me to offer clients and collaborators insights that are both deeply rooted in Azerbaijani design heritage and aligned with global design trends.